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Agri-Pulse editor-in-chief Philip Brasher was joined by several distinguished farmer-leaders from the United Soybean Board to host a webinar highlighting Soy Checkoff-funded investments that strengthen global demand for U.S. soybeans amid today’s evolving market conditions. The program provided an update on partnerships with the U.S. Soybean Export Council and the World Initiative for Soy in Human Health to build demand for U.S. Soy in both emerging and more established export markets worldwide. We also explored how Soy Checkoff export partnerships raise consumption of U.S. meat, poultry and eggs around the globe, which increases the demand for U.S. soybean meal in animal diets. Speakers included: • Tony Mellenthin, USB Director and Export Work Group Lead, Wisconsin soybean farmer • Laurie Isley, USB Director, World Initiative for Soy in Human Health Committee member, Michigan soybean farmer • Jim Douglas, USB Director, U.S. Meat Export Federation former executive committee member, Indiana soybean farmer