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In 2020 and 2021 creative agencies faced an unprecedented situation and had to develop new approaches to delivering high-quality services to their clients. FP's 2022 Industry Report of over 300 agencies revealed trends on productivity, profitability, and growth. We invited industry leaders Heather Purcell, Natalie Serkins, and Ethan Whitehill to share their thoughts and analysis on the trends. Here’s what you can expect: How you compare to the rest of the industry. Are you behind, ahead or right with the pack? The impact of relying on freelancers less frequently than the industry average. How to join 24% of agencies who say that their time tracking is very accurate. Most common productivity roadblocks to be expected throughout 2022. The consequences of over-servicing your clients more than the rest of the industry. How to find the sweet spot for billable time. To download your copy of the Creative Agency Industry 2022 Report go to https://functionpoint.com/resources under the "Reports & White Papers" tab.