Connecting with beauty and wellbeing at a deeper level | Dee Galen | TEDxWoodLaneWomen скачать в хорошем качестве

Connecting with beauty and wellbeing at a deeper level | Dee Galen | TEDxWoodLaneWomen

In this insightful TEDx talk on mindful beauty, Dee Galen challenges the way we choose our skincare and beauty products, and why most of us are getting it wrong. Drawing on nearly 30 years in the beauty industry, from manufacturing floors to brand development, Dee introduces her Three A's framework, a simple but transformative approach to taking back control of what you put on your skin: 1. Assess over assume – Stop buying on impulse and start understanding what your skin actually needs. 2. Align over follow – Look beyond the trending hero ingredients and find brands that truly share your values, from sustainability to what's hiding in the 85–95% of a formulation nobody talks about. 3. Action over overwhelm – Use the tools now available to us, including AI, to cut through the marketing noise and make choices that fit your needs, your values, and your budget Her talk is a wake-up call for anyone spending money on beauty without asking the deeper questions. In a £58 billion industry built on hype and highlight ingredients, Dee empowers consumers to stop chasing trends and start making mindful, meaningful choices for their skin and their wellbeing. If you've ever stood in a beauty aisle feeling overwhelmed and unsure, this talk is for you. Leading the way in brand and product development, clarifying brand positioning and delivering above and beyond specific brand consumer needs, Dee has over 28 years immersed in the beauty sector. Focused on luxury, efficacious products and brands, having worked both in-house and as a consultant to some of the most respected Skincare, Haircare, Wellbeing and Spa houses…Omorovicza, Aromatherapy Associates, Sarah Chapman, Elemis, QMS Medicosmetics, Philip Kingsley, This Works, Mandarin Oriental, Armani Spa, to name a few. Starting her career in the nuts and bolts of the industry at two of the U.K’s manufacturing facilities, learning the commercial aspects as well as clever creative development to meet targets and manage intense client demands. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx