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Welcome back to Cold Emailing in a Minute. Today, we’re breaking down an essential step before sending your first campaign, email warm-up. So, what exactly is email warm-up, and why do you need it? Email warm-up is the process of building trust with inbox providers like Gmail and Outlook by gradually increasing your sending volume over time. Here’s what a proper warm-up process does: Increases sending volume gradually : Start with 5–10 emails per day, then scale up slowly. Builds positive engagement : Your emails get opened, replied to, and marked safe, helping improve sender reputation. Verifies your setup : Ensures your SPF, DKIM, and DMARC records are properly configured. Skipping this step can cause your emails to land in spam or even get your account blocked. Tools like TrulyInbox make the warm-up process automatic, safe, and consistent. The bottom line: if you want your cold emails to land in the inbox, warming up your account isn’t optional — it’s essential. In the next episode, we’ll dive deeper into cold email deliverability and how to maintain a healthy sender reputation long-term. If you like this content, you’ll also enjoy what we share on our: Blog: https://www.saleshandy.com/blog/ LinkedIn: / saleshandy Instagram: / thesaleshandy Also, if you want to send personalized cold emails and book meetings daily, we have robust outreach software to help you grow your business: https://my.saleshandy.com/signup