Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV) скачать в хорошем качестве

Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)

Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint. In our conversation, we discuss: • The step-by-step process of running a bullseye customer sprint • The most common mistakes founders make when picking their first customers • Practical tips for conducting effective customer interviews • How to create simple but effective prototypes for user research • The power of “watch parties” in aligning teams around customer insights • How to apply these methods beyond typical tech startups Brought to you by: • Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ • Paragon—Ship every SaaS integration your customers want: https://www.useparagon.com/lenny • Enterpret—Transform customer feedback into product growth: https://enterpret.com/lenny Find the transcript at: https://www.lennysnewsletter.com/p/fi... Where to find Michael Margolis: • X: https://x.com/mmargolis • LinkedIn:   / mmargolis   • Website: https://www.learnmorefaster.com/ • Medium:   / mmargolis   Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X:   / lennysan   • LinkedIn:   / lennyrachitsky   In this episode, we cover: (00:00) Michael’s background (09:11) Bullseye customers vs. ideal customer profiles (ICPs) (12:32) An overview of the bullseye customer sprint (20:56) When to use the bullseye customer sprint (22:19) Step one: Agree on goals and key questions (23:48) Step two: Define your bullseye customer (25:52) The importance of a narrow target audience (29:00) An example of step two in action (38:24) Narrowing attributes and exclusion criteria (43:28) Step three: Recruiting and compensating participants (56:11) Step four: Creating effective prototypes (01:01:10) Step five: Drafting your interview guide (01:08:49) Step six: The watch party method (01:19:40) Common pitfalls and final thoughts (01:24:43) Closing thoughts and where to find Michael Referenced: • Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product: https://www.learnmorefaster.com • Alcoa: https://www.alcoa.com • Dupont: https://www.dupont.com • Ericsson: https://www.ericsson.com • Google Ventures: https://www.gv.com/ • Kate Aronowitz on LinkedIn:   / katearonowitz   • Vanessa Cho on LinkedIn:   / veecho   • How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: https://www.lennysnewsletter.com/p/co... • When enough is enough | Andy Johns (ex-FB, Twitter, Quora): https://www.lennysnewsletter.com/p/wh... • Zipline for health care: https://www.flyzipline.com/solutions/... • Jobs to Be Done framework: https://www.christenseninstitute.org/... • User Interviews: https://www.userinterviews.com/ • Respondent: https://www.respondent.io/ • Flatiron Health: https://flatiron.com/ • How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/ho... • Gong: https://www.gong.io • Linear: https://linear.app • Gusto: https://gusto.com/ • Humble Inquiry: The Gentle Art of Asking Instead of Telling: https://bookshop.org/p/books/humble-i... • Figma: https://www.figma.com Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected]. Lenny may be an investor in the companies discussed.