GTM Innovators: S1 Ep. 9 How Sales & Marketing Can Fight Off B2B Inflation w/ 6sense’s Latané Conant скачать в хорошем качестве

GTM Innovators: S1 Ep. 9 How Sales & Marketing Can Fight Off B2B Inflation w/ 6sense’s Latané Conant

On this episode of GTM Innovators, we’re joined by 6sense CMO, Latané Conant, to dig into a concept she’s coined herself: B2B Inflation. So what is it? And why should it be top of mind when enabling sales & marketing teams to get more done with less? Tune in to hear from Latané as she provides tangible examples of successful adaptation in today’s B2B business climate and shares her team’s tips & tricks for reinventing how to work smarter with tools like generative AI. G2 Blog Recap: https://g2.co/3L5Dqn7 Check out these resources from Latané: 🔗 6sense’s newly released Annual Report - Unlocking The Revenue Potential of AI for B2B: https://6sense.com/research/ai-b2b-re... 🔗 Read Latané’s book “No Form. No Spam. No Cold Calls.” https://6sense.com/no-forms-no-spam-n... 🔗 6sense.com 🔗 Connect with Latané on LinkedIn:   / latane-conant   Listen to all GTM Innovators episodes here: https://www.gtminnovators.com/ (Available on Spotify, Apple Podcasts, Amazon Music, & more) 🎧 Pandora: https://www.pandora.com/podcast/gtm-i... Connect with Mike Weir on LinkedIn here:   / mikedweir