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In this episode of my podcast (recorded in Chiang Mai), I sit down with Peter — a Danish architect turned entrepreneur with a seriously wild business journey. We start with Peter’s early days in product development (including a patented “shake-and-bake” bread concept that took off), then move into how he and his partners built a hostel in Copenhagen from scratch—literally hands-on, permits, carpentry, pricing, all of it. And then: Covid hit, the hospitality world got turned upside down, and Peter made a controversial decision… he stayed open when everyone else shut down. From there, the conversation turns into what Peter is building now: Dreambox (via Spaces2Spaces) — modular private sleeping pods that help hostels and hotels convert space into higher-revenue “micro rooms.” We talk real numbers, operational details, why safety matters (electromagnetic locks), how installation works, why ratings matter in hospitality, and what they’ve learned scaling into multiple European markets. We also go deep on a topic nobody likes to talk about in hospitality: bed bugs — what’s real, what’s hype, and how operators actually manage it (without poisoning guests). If you’re into entrepreneurship, building real products, bootstrapping, hospitality economics, or just love founder stories with scars and lessons—this one’s for you. Links mentioned: Spaces2Spaces: spaces2spaces.com Dreamboks: dreamboks.com Chapters: 00:00 Welcome + who is Peter? 01:10 From architect to product inventor (patents, manufacturing, crisis) 03:10 Building hostels in Copenhagen (from scratch, fully booked day one) 10:00 Covid and the decision to stay open 14:30 Bed bugs: the brutal reality in hospitality 20:00 Dreambox: the idea, materials, and the “horse trailer” inspiration 24:40 Singles vs doubles + guest behavior + ratings 27:10 How installation works (flat-pack modular system) 30:30 Revenue impact (space conversion economics) 35:40 Monitoring, maintenance, and “service that actually adds value” 41:20 Big future ideas: barracks, refugee housing, even Olympic pop-up hotels 47:30 Where to find Peter’s company + closing Sponsor / supported by: AriHelder Red Light Therapy (If you’re in Thailand and want simple, powerful, no-app red light therapy built locally — you’ll hear more from me soon.)