Introduction to the New NASC Treat Program скачать в хорошем качестве

Introduction to the New NASC Treat Program

This webinar explores the NASC's Treat Program, which launched in January 2026 as a new opportunity for NASC members and pet brands supplying treats for dogs, cats, and horses. The webinar explains why the program was created and how it extends the NASC's established quality standards and audit framework into the fast-growing and increasingly complex treat category, which is valued at $12–$14 billion. Viewers will gain insight into the regulatory challenges surrounding treats and how the new program provides structure, oversight and a responsible path forward. Under this new program, the NASC's labeling guidelines for treats follow AAFCO's Pet Food Model Regulations. The webinar also outlines which products are eligible, what participation looks like for current NASC members, and how the program may support category growth by helping retailers and consumers identify products that meet defined quality and compliance standards.