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In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: ✅ Why she chose a perishable, logistics-heavy product in a recession ✅ How she scaled with no marketing budget and $411 left in the bank ✅ The scrappy strategies that drove early word of mouth and virality ✅ Why she received 104 VC rejections—and why she’s now grateful ✅ How she handles seasonality, shipping subsidies, and customer obsession ✅ Why bootstrapping gave her the power to run the business her way If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking. Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. 📩 How We Can Help You Scale Your Business Faster 🔥 Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-sta... → Already have a store? Apply here → https://foundr.com/pages/coaching-gro... 🔗 Connect With Nathan Chan 📸 Instagram → / nathanchan 💼 LinkedIn → / nathanhchan 🔗 Connect With Farmgirl Flowers 🌍 Website → https://farmgirlflowers.com 📸 Instagram → / farmgirlflowers 📸 Christina’s Instagram → / christinastembel 00:00 - Intro 02:07 - The Unromantic Reason She Chose Flowers & Her Business Mindset 03:53 - Her Background Before Founding Farmgirl & Early Career Lessons 05:10 - Quitting a Stable Job to Start a Risky Business in 2010 07:14 - Running the Business on $49K & Marketing With Coffee Shop Bouquets 09:19 - Going From $56K to $920K in Revenue With $0.24 Marketing Budget 10:31 - Why Her ‘One Bouquet’ Strategy Was So Revolutionary 12:12 - How She Got Her First Real Paying Customers 13:28 - Growth Through Grit: From Flyers on Cars to Facebook Ads 15:13 - Beating the Odds: Solo Female Founder, No Funding, Still Scaling 19:10 - Building a Profitable, Purpose-Driven Business With No Investors 23:25 - Breaking Out of San Francisco: The Challenges of National Shipping 26:14 - Why She Refused to Compromise on Product Design or Quality 29:00 - How Farmgirl Manages Seasonality, Risk & Flower Supply 34:05 - Breaking $1M in Revenue Through Word of Mouth & Loyal Women Buyers 38:10 - Competing with VC-Backed Companies by Focusing on Product & CX 40:08 - $65M Revenue, Controlled Growth, and The Path to $1B 42:02 - Christina’s Biggest Lessons on Sacrifice, Team, and Longevity 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → / foundr 📘 Facebook → / foundr 🐦 Twitter → / foundr 💼 LinkedIn → / foundr 🎙️ Podcast → http://www.foundr.com/podcast