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In this conversation, Miha shares the journey of founding Bloq.it, a startup focused on smart lockers, detailing the challenges faced in the early stages, the importance of location, and the lessons learned from mistakes. He discusses the pivot from a direct-to-consumer model to a B2B approach, especially during the COVID-19 pandemic, and how the company scaled rapidly. Miha emphasizes the significance of team dynamics, operational efficiency, and offers valuable advice for aspiring hardware founders. Key takeaways The initial idea for Bloq.it was inspired by the shared economy boom. Securing funding is crucial, but early-stage founders must validate their concepts first. Location matters; being in the right environment can significantly impact a startup's success. Mistakes in hiring can be costly; it's essential to take time to find the right fit. Pivoting to meet market demand can lead to unexpected growth opportunities. COVID-19 created unique challenges but also opened doors for innovation. Scaling requires a shift in mindset and operational processes. Communication is key to aligning diverse teams within a hardware startup. Founders should remain true to their vision despite external feedback. Hiring for common sense and integrity is vital for building a strong team.