Google Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52 скачать в хорошем качестве

Google Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52

Stop using #TargetCPA bidding. Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca. In this episode of PPC Town Hall, you will learn: • Why you should move from Target CPA to Value-Based Bidding • What is Value-Based Bidding and how it works • Best practices and common pitfalls while using Value-Based Bidding Our expert guests: • Alex Ioch, Google • Rebecca Chiu, Google If you liked this episode of PPC Town Hall, please fill out this quick survey here - https://docs.google.com/forms/d/e/1FA... It will really help us improve the quality of the show 🙂 ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye #ppc #googleads #sem #optmyzr #adtech #digitalmarketing 0:00 Introduction 5:03 With value bidding, you spend your marketing budget to reach higher value customers 8:33 With Value Bidding you are one step closer to bidding to business outcomes 13:25 Value Bidding Framework: There are a number of key products to be enabled along the path 15:49 Value bidding strategies can work for businesses of all shapes and sizes 21:14 1. Share data: Different ways to pass your data back to Google Ads conversion tracking 23:15 1. Share data: New UI on Primary Action vs. Secondary Action for conversion 24:35 Once the conversion tracking is in place, there are different types of conversion values 30:32 Key features that can help you adjust value based data 33:18 3. Bid to business outcomes: Enable value based bidding and begin maximizing your conversion value 41:42 Conversion Value Rules:Use conversion value rules to further differentiate your customers 44:27 As a reminder, continue to follow best practices bidding to conversion values 46:37 Check the Bid Strategy Report to analyze performance 47:26 Key things to keep in mind while making the switch to value-based Smart Bidding