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Amplitude Event Data Structure

Take a high-level tour of Amplitude’s event data structure in this video. Amplitude’s mission is to help companies build better products with product analytics that illuminate how their users behave in their products. Amplitude is event-based, which means that the data we're analyzing consists of action customers take in the product. That data is then sent to the amplitude platform in the form of events, event properties, and user properties. When we talk about events we're typically talking about the behavioral actions of users. However anything that happens in your product can be instrumented as an event. If you found this video helpful, learn more by taking ""Getting Started with Amplitude Analytics"", a free learning path on Amplitude Academy: https://academy.amplitude.com/path/ge... This learning path includes our fundamental Getting Started With Amplitude course, along with courses that cover some key features you should utilize to get the best experience from Amplitude Analytics. The path is designed to give you an overview of what we consider to be some of the most fundamental and value-driven features of the Amplitude's Analytics product. Along the way, we'll provide examples and use cases to help you apply what you learn to your own Amplitude instance. Visit Amplitude Academy for more free courses and learning resources: https://academy.amplitude.com/ Learn more about how Amplitude can help you build better digital products and experiences: https://amplitude.com #eventdatastructure #amplitudeacademy #amplitude #analytics #amplitudeacademy #amplitude #analytics