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MyFlora Fridays is a conversation series hosted by Dr. Anna Schwabe, produced with the support of MyFloraDNA, created to make space for thoughtful, science-driven discussions around cannabis genetics, plant health, and the realities of the industry beyond sound bites and hot takes. In Episode #5, Dr. Anna sits down with Laura Campanella (Mrs. Soul), CEO of Brothers Grimm Seeds, one of the most respected legacy seed companies in cannabis. They explore the history of Brothers Grimm, from Rick “Mr. Soul” Campanella’s beginnings as a breeder in the 90s to the company’s restart in 2016 and Laura’s leadership since 2020. The conversation covers iconic genetics like Cinderella 99, Rosetta Stone, and Apollo, the challenges of breeding difficult lines like MAC 1, and how Brothers Grimm built trust through rigorous testing and documentation. Laura explains why Hop Latent Viroid (HLVd) is a serious threat, how Brothers Grimm rebuilt after a contamination event, and why quarantine and testing are now central to their operations. They also discuss seed compliance, COAs, germination testing, and what it takes to legally ship seeds across the U.S. The episode closes with a critical discussion on proposed changes to the Farm Bill, what they could mean for the cannabis seed industry, and why growers and breeders should be paying attention. New episodes of MyFlora Fridays drop every Friday.