In Conversation with Mr. Vikram Koppikar: The Impact of the DPDP Act on Marketing & Data Protection скачать в хорошем качестве

In Conversation with Mr. Vikram Koppikar: The Impact of the DPDP Act on Marketing & Data Protection

Mr. Vikram Koppikar, Privacy & Data Protection Manager at Kenvue, shares insights on the Digital Personal Data Protection (DPDP) Act in this conversation with Bhavya H Nair, a B.B.A. LL.B. (Hons.) student at #BITSLawSchool. He discusses the Act’s emergence following the recognition of privacy as a fundamental right and highlights its core principles of transparency, accountability, and informed consent. They explore organisations’ responsibilities in safeguarding data and ensuring compliance, as well as the DPDP Act’s impact on businesses in India’s digital economy. Mr. Koppikar explains how privacy can be a competitive advantage, citing global brands that prioritise data protection. He also addresses Aadhaar’s linkage to banking and mobile networks, recent amendments allowing private entities to collect Aadhaar-related information, and the security risks involved. The discussion delves into challenges posed by complex privacy policies, which are often inaccessible due to digital literacy and language barriers. Mr. Koppikar suggests standardisation and multilingual notices to enhance consumer awareness. This conversation offers valuable insights for students, professionals, and businesses navigating India’s evolving data protection landscape while maintaining ethical and responsible marketing practices. #DPDP #BITSLAW #BITSPilani Chapters: 00:00 - 00:21 Introduction 00:22 - 05:07 The DPDP Act is a big step for India. What does it aim to achieve, and why is it significant for businesses and consumers? 05:08 - 08:11 As Aadhaar is increasingly linked to various services, including banking and mobile numbers, what measures can help ensure the security of personal data? How can consumers be reassured about the responsible use of their information? 08:12 - 11:08 Many companies emphasise transparency in data collection, yet privacy policies are often lengthy and complex. Would standardising the presentation of these policies make them more accessible to consumers? 11:09 - 14:17 AI-driven skin analysis tools are becoming common in the beauty and wellness industry. What factors should consumers consider before sharing biometric data, such as face scans, for skincare recommendations? 14:18 - 18:14 What trends should businesses and professionals keep an eye on in the next few years? 18:15 - 18:30 Closing Subscribe to our channel:    / @bitslaw_edu   Connect with us:   / bitslaw_edu     / bits-law-school-mumbai     / bitslawschool     / bitslaw_edu