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People paid thousands to attend Ezra Firestone's Blue RIbbon Mastermind. They paid to learn this eCommerce ad creative strategy, and now you can get it for free! In this video, I'll break down the secrets behind crafting effective ad creatives using Eugene Schwartz's five levels of consumer awareness and exactly what landing page you should send them to. Hi, I'm Ryan McKenzie, I co-founded Tru Earth and I've sold over $200 million worth of laundry detergent and other products via Shopify and ecommerce. Today, I'll share the essential messaging strategies for each level of consumer awareness and how to direct your audience to the right type of landing page for maximum conversion rate. Whether you're new to eCommerce & Shopify or looking to refine your ad strategy, this video will provide actionable insights to elevate your ad campaigns and drive significant growth. Let's dive in! Related Videos: 💰 $100,000,000 landing page template: • $100m Converting Landing Page Structure – ... 🧱 How I'd build a $100M business from scratch: • If I wanted to make $100,000,000 all over ... 🤯 Don't start an ecom brand until you watch this: • Don't Start An Ecom Brand Until You Unders... 💡 What are the five levels of consumer awareness in eCommerce? The five levels of consumer awareness are Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. Each level requires different messaging to guide potential customers through the sales funnel effectively. 📊 How can understanding consumer awareness improve my eCommerce ad strategy? By tailoring your ad creatives to the specific awareness levels of your audience, you can enhance engagement and conversion rates. This video explains how to create targeted messaging for each of the Eugene Schwartz 5 levels of awareness. 🛠️ What types of ad creatives work best at the top of the funnel? At the top of the funnel, focus on broad, attention-grabbing content that introduces a problem. Learn how to craft impactful ads that educate and engage potential customers early in their journey. 💰 How do I optimize my ad creatives for different stages of the funnel? Each stage of the funnel requires unique messaging and creative formats. This video covers strategies for creating diverse ad content tailored to various levels of consumer awareness, ensuring optimal performance at every stage. 📈 What are the best practices for sending traffic to specific landing pages? Directing traffic to the right pages based on consumer awareness can significantly impact conversion rates. Discover the best practices for using educational advertorials, listicles, and video sales letters to guide your audience effectively. 🔄 How can I effectively use testimonials in eCommerce ads? Testimonials are powerful tools for building trust and credibility. Learn how to incorporate diverse and compelling testimonials at different stages of the consumer journey to reinforce your messaging and drive conversions. 🚀 How can I identify gaps in my eCommerce ad creatives? Conducting a creative audit can help you pinpoint weaknesses in your ad strategy. This video demonstrates how to label and evaluate your creatives based on consumer awareness levels, ensuring comprehensive coverage and improved performance. #ecommerce #facebookads #ecommercetips