Lucozade Energy: Find Your Flow - Grey UK скачать в хорошем качестве

Lucozade Energy: Find Your Flow - Grey UK

Lucozade's new campaign seeks to reposition the brand less as a hangover cure and more as the drink of choice for busy people on the move who want to be on top form. A light-hearted TV spot, created by Grey London, shows people in everyday situations – at work, in the gym, driving – performing at a level beyond normal people thanks to Lucozade. The £14 million campaign includes outdoor exections and a number of takeovers at train and Tube stations. The brand is even planning to divide the tunnels at Oxford Circus station into "slow" and "flow" lanes. The ad was created by Theo Bayani and Miguel Gonzalez, and directed by Nathan Price through Park Pictures. Credits Project name: Find your flow Client: Lesley Stonier, Marketing Manager, Lucozade Ribena Suntory Creative director; Darren Wright Creatives (out-of-home): Alex Tizard, Jonathan Rands Creatives (TV): Theo Bayani, Miguel Gonzalez Creative (radio): Howard Green Account director: Sarah Jones Agency producer: Emma Fasson Creative producer: Freya Thompson Planner: Holly Clancey Media agency: MediaCom Production company: Park Pictures Director: Nathan Price Editor: Paul Hardcastle Producer: Ben Croker Illustrator: Crispin Finn Designer: George Goldsack DoP: Justin Brown Post-production: MPC Soundtrack composers: Zeben Jameson Finn Vine Audio post-production: Wave Studios Jack ~-~~-~~~-~~-~ SUBSCRIBE FOR BEST ADS FROM THE WORLD! ► Click to Subscribe    / @artofadvertising   LET'S CONNECT! ►Twitter:   / artofadv   ► Facebook:   / artofadv   ► Google +: https://plus.google.com/u/0/b/1076244... ~-~~-~~~-~~-~