Using Signal-Based Selling to Turn Web Intent Into Pipeline with Clay скачать в хорошем качестве

Using Signal-Based Selling to Turn Web Intent Into Pipeline with Clay

In this solo episode of Stack & Scale, Brandon Redlinger breaks down one of the most practical workflows in modern demand gen: a full signal-based selling system built entirely inside Clay. You’ll see exactly how he turns anonymous website visitors into enriched accounts, AI-scored opportunities, identified buyers, and personalized outbound that sends itself. This is a step-by-step walkthrough of the web intent workflow Brandon uses inside Clay: pulling in high-intent visitors, enriching accounts, building an AI-powered scoring model, finding the right buyers, generating personalized outreach with Octave, and sending multi-step sequences through Clay’s native sequencer. What you’ll learn: – How to set up Clay Web Intent – How to enrich and score accounts using Claygent – How to identify buyers cleanly – How Octave generates one to one outbound – How Clay’s sequencer automates delivery For all resources and future episodes, visit StackAndScale.ai. Connect with Brandon on LinkedIn at   / brandonredlinger   For all resources, including the Clay Template, you can import into your own instance, visit www.StackAndScale.ai. RESOURCES MENTIONED IN THIS EPISODE: Clay Clay is the backbone of the entire workflow, from pulling in web intent signals to enrichment, scoring, finding buyers, generating outreach, and sending sequences at scale. Use my referral like to get additional credits: https://clay.com?via=2bb18e Clay Web Intent This is the signal engine that detects website visitors, applies filters like pricing-page views or time-on-site, and routes those high-intent accounts into the workflow. https://www.clay.com/university/guide... Claygent Claygent acts as the AI research agent that enriches companies and pulls additional custom signals, like tech stack or funding, to fuel the account scoring model. https://www.clay.com/changelog/introd... Octave Integration with Clay Octave generates the personalized email copy, subject lines, value props, and follow-ups inside Clay based on all the context from the intent and enrichment data. https://www.clay.com/university/guide... Clay's Native Sequencer Once the outreach is generated, Clay’s sequencer sends the multi-step campaign automatically, with personalized AI-built emails written at scale. https://www.clay.com/sequencer Chapters 00:00 – Intro and Why Signal-Based Selling Matters 00:40 – What Web Intent Does and Why It’s Powerful 01:45 – Setting Up Web Intent in Clay 03:15 – Enriching Accounts and Pulling Firmographics 04:00 – Building the AI Account Score 06:20 – Finding Buyers Without Being Creepy 08:30 – Generating Personalized Outreach with Octave 10:45 – Sequencing and Sending in Clay 12:40 – Optional Integrations and Slack Alerts 14:40 – Final Notes and Sign Off