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The shape of ideation | Stefan Mumaw | TEDxLawrence

Creativity is problem solving with relevance and novelty, a definition that has a truly inspiring implication: you can get better at it. Stefan Mumaw is the newly minted Creative Director and Purveyor of All That Rocks for Callahan Creek, a Kansas City-area ad agency. Before writing Chasing the Monster Idea, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, and also penned Redesigning Websites and Simple Websites. Stefan has spoken at numerous creative industry gatherings over the years, written a smattering of articles for HOW Magazine, Step-by-Step Magazine and Dynamic Graphics, contributes to a number of creativity-focused blogs and been known to embarrass himself and those around him if given the opportunity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx