Made in Brum Ep. 2 | Personal Branding on LinkedIn: Why People Buy People скачать в хорошем качестве

Made in Brum Ep. 2 | Personal Branding on LinkedIn: Why People Buy People

Welcome to Made in Brum – Episode 2. In this episode, we dive into personal branding and why LinkedIn has quietly become the most powerful platform for careers, business growth, and real connections in Birmingham. This isn’t about polished perfection or influencer-style content. It’s about showing up as a real person, building trust, and understanding how recruiters, clients, and collaborators actually see you online. We discuss why personal profiles outperform business pages, how authenticity beats stock content, and how young people and founders can future-proof themselves in an AI-driven job market. If you’re a student, graduate, business owner, or professional trying to stand out without pretending — this one’s for you. Powered by Gen-XO. ⸻ Timestamps 00:00 – Introduction to personal branding in Birmingham 01:15 – What personal branding really means 02:45 – Why personal branding matters for young people (AI & jobs) 04:15 – Small businesses, networks, and Birmingham’s ecosystem 05:30 – LinkedIn vs Instagram, Facebook, and other platforms 06:30 – How recruiters actually use LinkedIn 08:15 – Personal profiles vs business pages (No–Like–Trust) 11:00 – Authenticity, mental health, and breaking stigmas 13:30 – Business pages as your digital “shop window” 15:15 – Content strategy: first-person vs third-person posting 16:45 – Consistency, frequency, and being recognised on LinkedIn 18:45 – Building a real personal brand strategy (USP & values) 20:00 – Optimising your LinkedIn profile (headline & About section) 21:30 – Advanced profile tips (skills, power words, featured section) 23:00 – Posting lessons, not just moments 25:00 – Imposter syndrome, resilience, and unfinished journeys 26:45 – Final message: everyone has a story worth sharing