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Most sales teams think low response rates are caused by bad ads, weak funnels, or poor sales scripts. In reality, those are usually symptoms — not the root problem. In this video, I break down what’s actually happening in the first moments after a lead comes in, why prospects mentally disengage before conversations even start, and how small changes in timing, messaging, and process can dramatically increase reply rates without buying more leads. This isn’t theory or a product demo. It’s the same framework our team uses daily to diagnose and fix lead conversion issues across multiple sales teams. You’ll learn: • Why most follow-up gets ignored • Where sales teams unknowingly lose trust early • How your funnel and first-touch process shape response rates • What to look at before spending more on ads or tools If you generate leads, follow up with prospects, or manage a sales team, this breakdown will help you see your conversion problem more clearly — and avoid fixing the wrong thing. Learn more at - www.tryprojectblue.com