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Chad Hason is the CEO, Co-founder, and brand strategist of Agency Atlas, a Calgary-based company specializing in brand storytelling and innovative marketing solutions across various industries. Under his leadership, Agency Atlas has earned a reputation for delivering strategic and creative marketing campaigns, significantly impacting their clients' brand visibility and engagement. Chad's journey in brand strategy has seen him navigate diverse sectors, from cannabis to energy, bringing his expertise in storytelling to the forefront of marketing. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [03:37] Agency Atlas' unique all-in-one service approach • [07:13] How Chad Hason ensures employee motivation and happiness • [10:42] The profit-sharing model Chad plans to launch • [17:08] How Agency Atlas’ operations differ from other marketing agencies • [22:49] Hiring based on talent and cultural fit • [24:28] How Chad fosters a creative culture • [29:40] Agency Atlas’ powerful branding process • [38:07] Common brand strategy mistakes and how to avoid them In this episode… Are you curious about how innovative marketing agencies tackle challenging projects under tight deadlines? Imagine transforming a mundane brand into something extraordinary within just 72 hours. How do they achieve this feat — and what strategies do they employ? Chad Hason of Agency Atlas demonstrates how his team rebranded S&P Global within an astonishingly short time frame. Chad’s approach involves meticulous understanding of brand documentation and utilizing his team’s creative prowess to develop ideas that resonate deeply with the client’s objectives. Their success with S&P Global not only solidified their reputation, but also led to a lasting partnership — illustrating the importance of an in-depth, tailored strategy in marketing. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Chad Hason, Co-founder and CEO of Agency Atlas, to showcase the essence of their company’s philosophy of blending creativity with strategy to deliver compelling storytelling for various industries, including cannabis and energy. Chad discusses the importance of having a unique and well-considered strategy, the pitfalls of skipping this critical step, and how his team’s collaborative environment fosters innovation. By focusing on both talent and genuine investment in client success, Agency Atlas ensures that every project exceeds expectations. Sponsor for this episode At https://rise25.com, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work. What do you need to start a podcast? When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk. The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate. We make distribution easy We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media. Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more. The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast. Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships. Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? Contact us now at [email protected] or book a call at https://rise25.com/bookcall. Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.