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What is Design? It is clear that the theoretical and practical model assumed so far is not working, and a paradigm shift is needed. It is not enough to continue with the way we understand Design as we have been doing so. However, it is necessary to ask how can a paradigm change be made, without making Design no longer be Design? To view more of my work visit http://www.bigbangthinking.com Follow me on Instagram / bigbangthinking It's Time for nature! BOOKS MENTIONED IN VIDEO (affiliated links) "The Story of Stuff: The Impact of Overconsumption on the Planet, Our Communities, and Our Health-And How We Can Make It Better" by Annie Leonard https://amzn.to/2B44cew "Design for the Real World: Human Ecology and Social Change" by Victor Papanek https://amzn.to/2YlR8Ji "Operating Manual for Spaceship Earth" by R. Buckminster Fuller https://amzn.to/3dVUKYX "Design Is the Problem: The Future of Design Must be Sustainable" by Nathan Shedroff https://amzn.to/37m5WM4 "Essays" by Francis Bacon https://amzn.to/2YvAcQw "Four Notable Works by Jonathan Swift" https://amzn.to/2UB8T6k "Social Systems" by Niklas Luhmann https://amzn.to/3hm9G4U "General System Theory: Foundations, Development, Applications" by Ludwig von Bertalanffy https://amzn.to/3cSiwE4 "Metaphysics" by Aristotle https://amzn.to/2AXewoy The camera and lens I use https://amzn.to/3favJJM