Jörg Dietzel: From Audi's Global Creative Head to Teaching Brands How to Win скачать в хорошем качестве

Jörg Dietzel: From Audi's Global Creative Head to Teaching Brands How to Win

In this episode of The Executives, I sit down with Jörg Dietzel, former global head of creative at Audi, four-time author, and award-winning brand strategist who has spent over 25 years shaping brands and minds across continents from Berlin to Singapore. Today, he's teaching the next generation how to build brands that matter. 🎯 What You'll Learn: The origin of Jörg's unique personal brand (and his signature cocktail in Seoul) What it really takes to build a brand that stands out How AI is fundamentally changing the branding landscape The difference between authentic brands and fake ones Why personal branding matters more than ever How to pivot when your brand goes off track The unwritten expectations that separate good employees from great ones Why Germany (and the world) needs more ambition right now Jörg's unpopular opinions on branding and authenticity How to measure if your brand is actually working ⏱️ Chapters: 01:17 Who is Jörg Dietzel? 02:18 The Cocktail Question: If Your Brand Were a Drink 03:58 The Story Behind the "Jörg Dietzel" Cocktail in Seoul 05:27 From Advertising to Teaching: Finding His True Calling 15:40 Balancing Introversion with Teaching and Public Speaking 08:52 Then vs Now: Evolution of Creative Tools 13:00 Teaching Gen Z: Struggling with Their Vocabulary? 16:48 Why is it important to build a personal brand? 19:32 Aspiring to Success: Does Surrounding Yourself Work? 21:11 Growing Apart: When Ambition Divides Friendships 23:01 Living Across Continents: How Culture Shapes Storytelling 27:21 Defining Your Target: The First Rule of Personal Branding 32:43 Brand Story vs Ambition: Perception vs Goals 38:32 Beyond Advertising: What Experience Branding Looks Like 47:56 Biggest Misconceptions Business Leaders Have About Branding 58:38 Breaking Down Hierarchy: Why Leaders Need to Be Contradicted 01:01:33 Traditional Advertising vs Everyone Being Their Own Brand Manager 01:08:47 Behind the Scenes: Unusual Moments Giving Brand Advice 01:13:43 The Big Reset 01:19:43 Your Funniest Career Moment 01:27:40 Final Advice: Challenge Yourself and Find Reasons Why It CAN Work About Jörg Dietzel Jörg Dietzel is the former Global Head of Creative at Audi, a four-time published author, and an award-winning brand strategist with over 25 years of experience shaping iconic brands across four continents. From running advertising agencies in London, Berlin, and Beijing to leading Audi Korea's marketing department and teaching at Singapore Management University for 20 years, Jörg has built a career at the intersection of creativity, strategy, and education. Today, he runs his own brand consultancies in Singapore and Germany, mentoring startups and teaching the next generation of brand leaders at top business schools, including Stellenbosch University. 📢 Connect with Jörg Dietzel: LinkedIn: linkedin.com/in/jorgdietzel Website: https://jorgdietzel.com/ 📢 Connect with Majid Mahmood: LinkedIn:   / majid-m   Instagram:   / majidmofficial   X (Twitter): https://x.com/majidmofficial Threads: https://www.threads.com/@majidmofficial Facebook:   / majidmpage   Tiktok:   / majidm_official   Majid M : https://www.majidm.com 📢 Follow the Executives: Facebook:   / theexecutivespodcast   Tiktok:   / theexecutives_podcast   Instagram:   / theexecutives_podcast   LinkedIn:   / the-executives-a-dialogue-with-majid   #MajidM #TheExecutives #JörgDietzel #BrandStrategy #PersonalBranding #Audi #CreativeLeadership #BrandBuilding #PodcastInterview #MarketingStrategy #AIandBranding #ExecutiveLeadership #GermanBusiness