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In this episode of the Zight Podcast, we’re thrilled to welcome Laura Bedoya, Senior Technical Support Manager at Vitally.io. Laura’s journey is a testament to resilience and innovation, from building Vitally.io’s first-ever B2B technical support team to championing mentorship and diversity in tech. With a unique blend of humor and strategy, Laura has created a culture of excellence and connection, proving that customer support is about much more than metrics. In this episode, we dive into Laura’s leadership style, her innovative approach to team building, and her passion for empowering others to succeed. In This Episode, We Discuss: Building Support Teams: Lessons from creating Vitally.io’s first technical support team. The Power of Documentation: Why documenting every process makes onboarding and operations seamless. Customer Support Metrics: Laura’s take on why CSAT should be a team metric and why she hates first reply time. AI in Support: How Laura uses AI to handle repetitive tasks and empower her team to focus on complex issues. Mentorship & Community: Laura’s work with Amigas Latinas and her mission to create space for women of color in leadership. Balancing Fun and Focus: How Laura’s leadership style combines humor with accountability. Whether you’re leading a support team, curious about leveraging AI, or passionate about mentorship and representation, this episode with Laura Bedoya is full of actionable insights and inspiration. Hit play and join us for a fun, thought-provoking conversation about leadership, support, and diversity. 🎙️ Follow Us & 📺 Subscribe for more episodes: 👍 Like this episode if you enjoyed Laura’s insights! 💬 Comment below with your thoughts on customer support, AI, and building inclusive communities!