Business Movers: Coca-Cola's Greatest Mistake | Episode 1: Out With The Old скачать в хорошем качестве

Business Movers: Coca-Cola's Greatest Mistake | Episode 1: Out With The Old

Listen to Business Movers at https://wondery.fm/BusinessMovers Episode 1: Out With The Old In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola’s corporate ladder. To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers . Support us by supporting our sponsors! NetSuite - Let NetSuite show you how they’ll benefit your business with a FREE Product Tour at NetSuite.com/MOVERS. Hello Fresh - Go to HelloFresh.com/movers10 and use code movers10 for 10 free meals, including free shipping! Series Description: Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives. Connect with Wondery http://wondery.com/shows​   / wonderymedia​     / wonderymedia​     / wonderymedia​   #Wondery​ #BusinessMovers​ #CocaCola