5 ways to turn product features into irresistible benefits скачать в хорошем качестве

5 ways to turn product features into irresistible benefits

#productmarketing #marketingstrategy #customerengagement Features describe. Benefits persuade. Advantages differentiate. But too many brands focus on what their product does—without showing why it matters. And that’s where they lose customers. In this video, we break down: → The key difference between features, benefits, and advantages (and why it matters), → A simple trick to turn dry product features into compelling customer benefits, → The biggest messaging mistake most marketers make—and how to avoid it, → How to use the Five Whys Method to craft benefits that hit real emotional motivators. If your messaging feels too product-focused or if customers aren’t seeing the value, this is for you. Learn how to sell benefits, not just features—so your marketing actually resonates (and converts). -- 👋 About us: Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive. This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills. --- 💙 Don’t hesitate to keep in touch or see what we’re up to: ↳ Product Marketing Alliance: https://pmmalliance.co/pma ↳ LinkedIn: https://pmmalliance.co/pma-LI ↳Twitter: https://pmmalliance.co/pma-twitter ↳Facebook: https://pmmalliance.co/pma-facebook ↳Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group ❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network! 🍿 Here's what to watch next: How to create a killer value prop:    • Here's how to create a killer value propos...   Effortless product messaging:    • Effortless product messaging: Easy guide   Competitive vs comparative advantage:    • Comparative vs. competitive advantage: wha...   --- 📖 Related reading and more resources: → One simple rule for better messaging: https://pmmalliance.co/41ZRcjR → Stand out with competitive differentiation: https://pmmalliance.co/4huyHse --- Timeline [00:00:00] Don't make it all about you. [00:01:35] The difference between a feature and a benefit [00:02:44] What are advantages? [00:03:14] How to sell benefits instead of features [00:03:47] Try this 3-word trick: "so you can" [00:04:16] Or simply drop the feature entirely [00:04:33] Consider these two questions to sharpen your messaging [00:05:09] The "Five Whys" method [00:06:35] The no.1 trap to avoid if you want to write effective benefits