Why Your Website Isn’t Built for Lead Generation (And What to Do Instead) скачать в хорошем качестве

Why Your Website Isn’t Built for Lead Generation (And What to Do Instead)

Most businesses send paid traffic to their website and expect leads to follow. In reality, that’s often where performance drops off. In this conversation, Mike, CEO of 43 Clicks North, sits down with Andy Lowdon, Director of Strategy, to unpack why traditional websites struggle to convert paid traffic and why focused landing pages consistently outperform them for lead generation. They cover: 💡 Why websites are designed to serve many audiences, not convert one 💡 How distraction and too much choice kill conversion rates 💡 The importance of message match between ads and landing pages 💡What high-performing lead generation landing pages actually need 💡 How trust, psychology, and structure impact lead quality and CPA This discussion sets the foundation for Andy’s upcoming webinar, “Beyond the Click: How Smart Landing Pages Turn Traffic into Sales”, where he goes deeper into frameworks, real-world examples, and optimisation strategies. 📅 Webinar Date: 21 January ⏰ Time: 1:30 PM (GMT) 🎙 Speaker: Andy Lowdon, Director of Strategy, 43 Clicks North 👉 Register for the webinar here: [Insert webinar link] If you’re running paid media and relying on your website to do the heavy lifting, this conversation will change how you think about post-click experiences. Follow 43 Clicks North 👇 👔 LinkedIn - https://bit.ly/2x6R5XC 📸 Instagram - https://bit.ly/2WoKFOj 📱 Facebook - https://bit.ly/39XOVbn 🐤 Twitter - https://bit.ly/38YoOjx Visit our website to find out more - https://www.43clicksnorth.co.uk We're 43 Clicks North, a Performance Marketing Agency based in Kingston-upon-Hull.