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Most plumbing contractors are busy but broke. You’ve got great techs, ringing phones, and long days… but no profit to show for it. In this episode of Trade Traction, host Dennis (aka “Dennis the Apprentice”) — who grew and sold his plumbing company for $12M — shares the one simple habit that turned his chaos into clarity: 👉 A weekly “scoreboard” meeting. He breaks down how this one discipline transformed Gene Johnson Plumbing from razor-thin margins to real profit — and how you can use it to finally stop working for free. If your team’s hustling but you don’t know if you’re winning, this episode will change how you run your business forever. ⏱️ Chapters 0:00 – Welcome to Trade Traction 1:12 – Why every winning team needs a scoreboard 3:45 – The truth about most plumbing companies: busy ≠ profitable 5:18 – How Dennis built and sold a $12M plumbing company 7:02 – The weekly meeting that changed everything 9:45 – Why most contractors “fake smile” through financial stress 12:10 – How to measure what matters: calls, conversions, and invoices 15:35 – The power of comparing your team’s numbers (70% → 75%) 18:20 – How to celebrate wins and fix problems fast 21:40 – The difference between good meetings and bad ones 24:10 – Why most owners avoid meetings (and how to overcome it) 27:25 – How to lead meetings even if you’re not a “numbers person” 30:40 – Turning meetings into motivation, not micromanagement 33:15 – Real example: fixing conversion rate and doubling profit 36:00 – The compounding effect of consistent meetings 39:25 – How tracking reviews became a company-wide competition 43:00 – Why measurement = momentum (and what to measure weekly) 47:20 – What makes meetings the “oxygen” of your business 50:15 – Invitation to join Dennis’s virtual weekly meetings 52:00 – Final thoughts: Stop working for free. Start leading with clarity. 💡 You’ll Learn: How to know if your team is winning or just working The 3 core metrics every plumbing company must track weekly How to use meetings to build culture, buy-in, and profits The secret to getting your team excited about numbers Why truth-telling meetings create rapid turnarounds 🔧 Resources Mentioned: Dennis’s Virtual Weekly Meetings: https://www.skool.com/tradetractionsk... 🚿 About Trade Traction Trade Traction helps plumbing and heating contractors who are tired of working for free finally turn a profit and build the company of their dreams. Hosted by Dennis the Apprentice, who scaled and sold a $12M service business, this show gives you real strategies from the trenches — not theory. 📣 Call to Action 👉 Subscribe to Trade Traction for weekly episodes that help you stop spinning, start leading, and finally profit from your hard work. 👍 Like this episode if you’re ready to get clarity in your numbers. 💬 Comment your biggest “aha” moment — Dennis reads every one.