Media Literacy: Creators & Techniques | ICT in Education | اردو | हिन्दी скачать в хорошем качестве

Media Literacy: Creators & Techniques | ICT in Education | اردو | हिन्दी

How can we become smart consumers of modern media like YouTube shorts, TikToks, movies, and novels? In today's digital age, simply consuming media is not enough; we must critically analyze it. This session introduces the 5 Core Questions of Media Literacy to help evaluate the hidden meanings behind any piece of media. By understanding who created the message and what techniques they use to grab our attention—from clickbait thumbnails and manufactured controversies to specific camera angles and emotional music—educators and students can navigate the digital world with a critical eye. Developing this mindset is an essential component of 21st-century ICT skills for future classrooms. Key Topics Covered in This Lecture: Exploring the 5 Core Questions of Media Literacy for smart consumption. Analyzing Question 1: Who created this message and what is their intent? Examining Question 2: What techniques are used to attract my attention? Understanding how creators use clickbait, item songs, and controversies to drive engagement. Case studies: Historical cigarette ad campaigns, political rallies, and popular TV dramas. This lecture is delivered in Urdu, and the presentation slides are in English to help you learn the correct terms. This lecture was delivered at the Government College of Education on Monday, February 23, 2026, specifically for B.Ed. students studying ICT in Education. --- 00:00 Micro-Teaching Feedback & Reflection 00:40 Recap: Evaluating Modern Forms of Media 03:28 Need for a Guide: Becoming a Smart Media Consumer 04:14 Introduction to the 5 Core Questions of Media Literacy 05:50 Question 1: Who Created This Message? 06:04 Analyzing Bias in Political Event Coverage 08:15 Historical Case Study: Tobacco Ads and Edward Bernays 12:44 Identifying Creator Vision: Haseena Moin Dramas & Blockbuster Movies 17:39 Question 2: What Techniques Are Used to Attract My Attention? 19:23 Emotional Hooks: Action Scenes and Religious Themes 21:05 Manufacturing Controversies and Fake News for Movie Promotion 27:56 Visual and Audio Techniques in TV Dramas 31:52 The Psychology of Clickbait and Sensational Thumbnails