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In this episode of En la Máquina, we sit down with Danielle from Giesen Coffee Roasters to talk about roasting technology, in-house software development, and the balance between manual control and automation. Giesen has developed its own roasting software to ensure independence, precision, and consistency while still allowing roasters to work manually, adjusting every variable during the roast. We discuss how customer feedback shapes their technology, why software plays a key role in the future of specialty coffee, and how different roasting approaches coexist today. A conversation about control, technology, and building solutions designed by roasters, for roasters. ☕️ TIMELINE 00:00 – Welcome 01:00 – The origins of Giesen 02:30 – A family-owned company 03:40 – Craftsmanship and materials 05:00 – Precision and control in roasting 06:30 – In-house production and independence 07:50 – Developing their own roasting software 09:10 – Manual vs software roasting 10:30 – Customer feedback and preferences 12:00 – Consistency and profile replication 13:20 – Specialty coffee and machine demand 14:40 – Roast styles and experimentation 16:00 – Training, support and after-sales 17:20 – Partnership with Mare Terra Coffee 19:15 – Closing