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Send us a text (https://www.buzzsprout.com/twilio/tex...) In today’s episode, Steve chats with Jen from Pixie Health Insurance about leveraging podcasting to educate clients and grow her business. They explore the idea of creating a podcast mini-series focused on the upcoming changes in prescription drug plans for 2025. Jen shares her passion for helping clients navigate the complex world of health insurance and how a podcast could serve as a valuable resource. Whether you're in the insurance industry or considering a podcast to boost your business, this conversation offers insightful tips and strategies. Key Takeaways: 1. Podcasting as an Educational Tool: • Jen and Steve discuss creating a limited series podcast to inform clients about the 2025 prescription drug plan changes. • A focused podcast can serve as a lead magnet and a comprehensive guide for clients needing detailed information. 2. Understanding Your Ideal Client: • Identifying the specific needs and preferences of your target audience helps tailor your content effectively. • Jen's ideal clients are tech-savvy, independent individuals who appreciate personalized assistance without needing in-person meetings. 3. Overcoming Barriers to Starting a Podcast: • Concerns about regulations and content timing can be managed with careful planning and a clear understanding of industry guidelines. • Focusing on factual information without personal opinions ensures compliance and builds trust. 4. Building Authentic Connections: • Being genuine and offering real value strengthens client relationships. • Jen emphasizes the importance of trust and open communication in her business approach. 5. The Rising Popularity of Podcasts Among Seniors: • Podcasts are increasingly popular with the over-65 demographic, making it a timely medium for reaching her audience. • Leveraging this trend can enhance engagement and expand her client base. What's Next? Visit www.pixiehealthinsurance.com (http://www.pixiehealthinsurance.com) to learn more about Jen's services and how she can assist with your health insurance and prescription drug plan needs. Stay Tuned: Keep listening to Podcasting Badass for more expert insights on utilizing podcasting to grow your business and connect with your ideal audience. Don't forget to subscribe and leave a review!