Follow The Money: EVEN, Duetti, and The New Deal Stack скачать в хорошем качестве

Follow The Money: EVEN, Duetti, and The New Deal Stack

In music right now, the winners aren’t just the artists with the biggest audiences, they’re the teams that control the infrastructure. First, I sit down with Mag Rodriguez, CEO and co-founder of EVEN, to break down how Even became a key part of J. Cole’s The Fall Off rollout, from exclusive drops and direct-to-fan sales to tour presales and fan community features designed to keep people coming back. Then, I’m joined by Lior Tibon, CEO and co-founder of Duetti, to unpack the financial plumbing behind catalog deals: how Duetti raised $200M, why equity and debt get used differently, and how data, underwriting, and marketing operations power the rights-acquisition machine. In our conversation, we discussed: • How artists today have far more financing options beyond traditional record deals • Why J. Cole used EVEN to power a major album rollout and fan experience • The role of direct-to-consumer platforms in building deeper fan relationships • How EVEN’s partnerships with Universal Music Group works • How Duetti structures funding to acquire and grow music assets • The marketing strategies used to increase streams and revive catalog songs #MusicIndustry #Trapital #DirectToFan #MusicBusiness #CatalogInvesting #ArtistEconomy #MusicTech #IndependentArtists #StreamingEconomy