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Dive into an insightful conversation with Hugh Jones, CEO of RX, as he unveils his journey through the dynamic world of trade shows and exhibitions. From his unexpected start managing gas stations to leading one of the largest B2B event organisers globally, this episode highlights Hugh’s leadership in transforming RX, and his unique perspective on the challenges and innovations shaping the industry. 00:00:00 - Introduction and Unique Beginnings: Discover how Hugh Jones’s early career managing gas stations equipped him with unique skills that propelled him to the top of the trade show industry. 00:05:00 - Leadership During Crisis: Learn how Hugh navigated RX through the pandemic with innovative strategies that redefined event management in times of crisis. 00:10:00 - Challenges and Shifts in Trade Shows: Gain insights into the evolving landscape of trade shows and how RX is adapting to meet modern challenges and opportunities. 00:15:00 - Geopolitical Impacts: Understand the role of trade shows in global business amidst shifting geopolitical landscapes and what it means for future industry practices. 00:20:00 - Growth Through Acquisitions: Explore RX’s approach to acquisitions and what Hugh looks for when integrating new shows and markets into their portfolio. 00:25:00 - Leveraging Technology: See how RX is utilising AI and digital tools to revolutionize the visitor and exhibitor experience, setting new standards in the industry. 00:30:00 - Commitment to Sustainability and Diversity: Discover the initiatives RX has put in place to promote sustainability and inclusivity, making trade shows accessible and enjoyable for everyone. 00:35:00 - Innovative Sales Strategies: Learn about RX's shift from traditional sales tactics to value-based pricing and consultative selling to maximise exhibitor and visitor satisfaction. 00:40:00 - Guide to Inclusive Events: Find out about RX’s comprehensive guide to creating inclusive events that cater to diverse audiences and the impact it’s having across the industry. 00:45:00 - Vision as UFI President: Hear about Hugh’s ambitions and achievements as the president of UFI, focusing on enhancing the trade show industry’s global reputation and influence. 00:50:00 - What Makes a Great Leader? Get valuable leadership insights from Hugh, focusing on transparency, failure management, and the importance of humour in leadership roles. About The Guest Hugh’s philosophy in life? Every executive has to place bets in order for the value propositions to remain relevant to the customers, but not every bet has to work. That philosophy has served him well over the years since joining RELX in 2011, following the purchase of Accuity where he was Chief Executive Officer. In addition to leading Accuity to become one of the world’s largest and most significant companies in the payment routing and Anti Money Laundering sectors, he has also led Fircosoft, NRS, I.C.I.S, Estates Gazette (EG) and Cirium; and before joining RX he was Global Managing Director within the Risk and Business Analytics Division. Hugh’s philosophy has seen him lead large scale acquisitions and subsequent integrations of many companies that now reside and prosper within the RELX portfolio. Hugh joined RX as CEO at the start of 2020 bringing with him plenty of experience in public company protocol and all facets of business management including P&L oversight, talent development, forecasting, sales execution, technology innovation and product discovery, launch and growth. Hugh’s experience has been invaluable in navigating RX’s response to challenges and his strategic understanding of technological innovation has accelerated the use of digital and data products and services across RX events, as an ongoing core component of RX face to face events. Passionate about building a culture of collaboration, exploring, risk taking, accountability and courage, Hugh champions the creation of a psychologically safe and inclusive workplace for all. The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/ Subscribe to this channel to be notified first about future episodes: https://www.youtube.com/channel/danassor You can listen to this podcast and all other episodes on Spotify here https://open.spotify.com/show/7DlQ1go... Speaking, or Sponsorship opportunities email dan@danassormedia.com Connect with Dan on LinkedIn /danassor Website https://www.danassor.com