Find out why do so many public-sector campaigns struggle to change behaviour скачать в хорошем качестве

Find out why do so many public-sector campaigns struggle to change behaviour

In this episode of Transform Gov, Maeve Kneafsey speaks with Stephen McPeake, founder of Civic Dollars — a digital platform that rewards people for spending time outdoors, improving health while supporting local communities and businesses. Stephen explains: *Why incentives work better than awareness campaigns *How councils can link health, place and local economic development *What it really takes to move from pilot to scale *Why community-led approaches outperform top-down solutions A practical, plain-speaking conversation for anyone involved in digital transformation, public health, or local government. ▶️ Watch now and subscribe for more Transform Gov interviews www.digitalgovawards.com Topics 00:00 – 01:00 Why this conversation matters for public services 01:00 – 02:45 A simple idea: rewarding people for time outdoors 02:45 – 04:45 How health activity turns into community and local spend 04:45 – 06:45 Changing behaviour without telling people what to do 06:45 – 09:00 Who actually uses Civic Dollars — and why 09:00 – 12:10 Why public campaigns often fail 12:10 – 14:50 Why place matters more than technology 14:50 – 17:30 Escaping “death by pilot” in government 17:30 – 21:00 What councils get from the data — without breaking trust 21:00 – 27:00 What it costs, what it delivers, and what’s next