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How to create a value ladder 101 https://www.getbusinesslit.com For today's Business Strategy video, we talk about what is a value ladder and how to create one. I also share one of the frameworks I use to help my clients boost their profits. 00:52 Recap of previous video (3 KPIs to focus on for exponential growth) 02:20 Two Problems Businesses Face 1. It's difficult to increase your profit when you're only focusing on ONE core product/service 2. High cpa (cost per acquisition). It's reaaally expensive to get new customers. This is where the value ladder comes in. So what is a value ladder? The Value Ladder is the solution to the two problems I mentioned above. It allows you to increase your profits and at the same time lower the cost of customer acquisition. Click the timestamp below to watch that section 04:11 How to build a value ladder - The 4X SOPF Framework If you have an questions on how to use a value ladder to grow your business, drop them below. Would love to hear feedback, and don't forget to subscribe! --------- SUBSCRIBE to learn more business strategies for 2020: / @dannystanszus Share this video: • What Is a Value Ladder and How to Create One -------------- Connect With Me: Facebook / getbusinesslit LinkedIn / daniel-stanszus Instagram / getbusinesslit Music: www.bensound.com #GetBusinessLit #MarketingStrategies2020 #BusinessStrategies2020