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In April 2025, Revel Bikes announced they were winding down. As riders, that news hits hard — and it raises a lot of questions. Why are bike companies struggling right now? What’s going on in the mountain bike industry? And what does this mean for the future of rider-owned brands? Lance Canfield, founder of Canfield Bikes, has been building bikes for 25 years. In this video, he breaks down what’s really happening — and why it matters to you. 🚵♂️ Whether you're loyal to your favorite independent brands, curious about the shakeup, or just want to understand how we got here — this is a message rider-to-rider. And yes… Canfield Bikes is still here. Still independent. Still building bikes that ride like nothing else. 🎯 Learn more at: https://www.canfieldbikes.com 📢 New bike launch this week. Stay tuned. ⏱ TIMESTAMPS: 0:00 Intro – A Message from Lance 0:45 What’s Going On in the Industry 2:10 Why Some Brands Are Struggling 3:30 What Sets Canfield Apart 4:40 Why This Matters to You as a Rider 5:15 What Comes Next