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Yonason Goldson, a globally recognized thought leader on ethics, leadership, and culture, joins Raj to share insights from his remarkable journey. Yonason is a TEDx speaker, former hitchhiker, world traveler, and author of seven books, regularly contributing to Fast Company and having been featured in Forbes, Newsweek, and the Washington Post. His distinctive blend of ancient wisdom and modern business ethics positions him uniquely to advise organizations worldwide. Throughout the episode, Yonason and Raj explore the foundations of ethical decision-making, emphasizing why compliance alone isn't enough—true ethics require a mindful approach rooted in empathy, humility, and trustworthiness. Yonason shares actionable strategies, including his "ETHICS" acronym for leadership and the "Four Muses" for ethical decision-making, providing powerful tools to cultivate ethical leadership, strengthen organizational culture, and drive sustainable success. Connect with the Host: Twitter: twitter.com/ItsRajTut LinkedIn: / rajtut Instagram: instagram.com/ItsRajTut TikTok: / itsrajtut Connect with the Guest: LinkedIn: / yonason-goldson Website: YonasonGoldson.com Substack: yonasongoldson.substack.com 00:00 Introduction to Ethics and Compliance 00:37 Yonason Goldson's Background & Accomplishments 02:25 Early Life & Growing Up in California 05:26 Life-Changing Hitchhiking Journey 09:14 Exploring the World & Finding Roots in Israel 12:30 Discovering Ethical Foundations in Judaism 17:13 Ethics as the Bedrock of Jewish Teachings 18:25 Compliance vs. True Ethical Leadership 20:12 ETHICS Acronym Explained 24:01 Practical Steps to Develop Ethical Traits 26:59 Influence of Jewish Cultural Teachings 32:05 Bringing Ancient Wisdom into Modern Business 34:33 The Four Muses of Ethical Decision-Making 38:10 The Importance of Stepping Out of Comfort Zones 39:36 Ethics, Trust, and Relationship-Building 41:59 Immediate Steps to Improve Company Ethics 44:58 Core Values: Theory vs. Practice 54:33 Avoiding Binary Thinking & Embracing Complexity 57:57 Defining "Home" and Choosing Where to Live 01:02:02 The Importance of Community & Belonging 01:07:20 Yonason's Final Advice on Listening and Growth #EthicalLeadership #YonasonGoldson #BusinessEthics #CorporateCulture #LeadershipDevelopment #GrowthMindset #DecisionMaking #CoreValues #CommunityBuilding #ThoughtLeadership This podcast is brought to you by Storyboard Living. If you're looking to sell us a 40+ unit multifamily property in the St. Louis region, or another part of MO/IL, please email [email protected] Connect with us at our Website: https://storyboardliving.com/ LinkedIn profile: / storyboard-living