Building Successful Go-to-Market Engines with Mark Roberge | S3 E1 скачать в хорошем качестве

Building Successful Go-to-Market Engines with Mark Roberge | S3 E1

From engineer to HubSpot's first CRO, Mark Roberge revolutionized SaaS go-to-market strategies and now shares his insights on responsible growth, AI disruption, and the future of sales. Mark Roberge is the co-founder of Stage 2 Capital, Harvard Business School Professor, and former HubSpot CRO where he built one of the most successful go-to-market engines in SaaS. He's the author of 'The Sales Acceleration Formula' and is currently working on his new book 'The Science of Scaling.' 0:00 - Introduction to Mark Roberge and his background 1:18 - Mark's journey from engineer to entrepreneur 2:50 - Evolution from HubSpot to Harvard and Stage 2 Capital 4:54 - Development of the 'Science of Scaling' framework 5:38 - The story behind 'The Sales Acceleration Formula' 7:23 - The importance of operating experience in venture capital 9:17 - Stage 2 Capital's unique investment approach 11:49 - Responsible growth vs. irresponsible scaling 13:38 - Modern demand generation strategies and trends 15:57 - AI's impact on go-to-market strategies 21:33 - Innovator's dilemmas in the AI era 25:18 - Multimodal AI and its implications for sales roles 28:28 - How AI efficiency gains will be reinvested in businesses 30:17 - Evolution of Mark's frameworks from Sales Acceleration Formula to Science of Scaling For more from ZI Labs, visit https://www.zoominfo.com/labs Ben on LinkedIn -   / bensalzman   Millie on LinkedIn -   / milliebeetham   *************************************************** SUBSCRIBE TO OUR CHANNEL VISIT OUR WEBSITE https://www.zoominfo.com/ *************************************************** FOLLOW ZOOMINFO ON SOCIAL MEDIA LinkedIn:   / zoominfo   Twitter: https://x.com/ZoomInfo Facebook:   / @zoominformation   Instagram:   / zoominfo   TikTok:   / zoominfo   *************************************************** WHAT IS ZOOMINFO? ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.