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Are you a staffing founder or operator looking to grow without adding unnecessary complexity—or leaving revenue on the table? In this episode, Paul DeLuca sits down with Pat Peri, Founder & CEO of 33 North Group, to unpack how niche focus and cross-border staffing unlock growth. Pat is also an early Rostyr client of Meritus Capital’s—using the staffing industry’s first operating system to unify payroll funding, compliance, and workforce management. Pat shares how his background in construction, manufacturing, and entrepreneurship led him to build a specialized staffing company that helps U.S., Canadian, and Mexican businesses hire confidently across borders. By simplifying payroll, compliance, and insurance, 33 North enables staffing firms and direct clients to scale without turning away qualified talent. Pat also breaks down how he identified a major gap in the staffing market—one most firms don’t realize is costing them growth—and how niche focus, lean systems, and strong back-office support can unlock placements that would otherwise be missed. They dive into: 🌱 Why staffing firms say no to more placements than they think 🌱 How niche specialization creates leverage and defensibility 🌱 What Pat learned by calling 100 staffing agencies before launching 🌱 The operational realities of cross-border staffing and compliance 🌱 Why people-first values and smart systems fuel sustainable growth 👉 Subscribe for more conversations with leaders shaping the future of staffing and growth. 🔗 Learn more about: Pat Peri Founder & CEO, 33 North Group LinkedIn | / pat-peri-iv-05283461 Website | www.33northgroup.com Paul DeLuca LinkedIn | / merituscapital Meritus Capital LinkedIn | / meritus-capital-inc- Website | https://www.merituscapital.com Rostyr Website | https://www.rostyr.com/ #StaffingIndustry #CrossBorderStaffing #StaffingLeadership #NicheStaffing #WorkforceCompliance #BusinessGrowth #EntrepreneurJourney #GrowthGamePodcast #StaffingWorld