From GEICO's Gecko to Disrupting Zillow: Chris Mumford on Challenger Brands & Marketing Wars скачать в хорошем качестве

From GEICO's Gecko to Disrupting Zillow: Chris Mumford on Challenger Brands & Marketing Wars

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Homes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing. Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads. ➡️ Show Links Instagram:   / homesdotcom   Website: https://www.homes.com/ Facebook: https://www.facebook.com/homesdotcom/... ➡️ Timestamps: 0:18 GEICO legacy & iconic campaigns 1:18 What is a challenger brand? 2:37 Early career: UPS vs FedEx, GEICO 2006 4:05 Innovation under pressure 5:19 Brand personality is the ultimate asset 6:30 Shift from TV to omnichannel 8:26 Know your identity → know your risks 9:09 Homes.com: Mission-driven challenger 10:58 GEICO innovation: 3–4 storylines in TV 13:05 Homes.com = Robin Hood fixing lead models 13:55 “Your Listing, Your Lead” explained 14:38 Zillow model vs Homes.com (never sells leads) 15:02 Agent-first: Faster sales via internet power 16:01 Super Bowl 2024 launch breakdown 16:25 Dan Levy + Heidi Gardner inject personality 18:06 Acquired & flipped to non-lead-diversion 18:30 Super Bowl = massive exposure play 20:01 Top-funnel → mid-funnel education 21:18 Old channels reborn: Direct mail, email 22:09 Agents: Layer your brand on Homes.com 23:30 Myth: Talk = 2.5X growth (McKinsey) 24:44 Not all PR is good PR 25:10 Create cultural conversations 26:37 X Factor: Extreme competitiveness ➡️ Connect With Wendy https://x.com/brandWendy/   / wendyforsythe     / brandwendy   #HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing