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Best Practices for Building a Better Practice Through Continuous Training

Best Practices for Building a Better Practice Through Continuous Training In this episode of Best Practices, host Steve Alexander sits down with Kayla Ashlee, Founder and CEO of Spexy, to explore how continuous training and clearly defined mission statements can elevate optometry practices. Together, they discuss Kayla’s unconventional path into eyecare, why structured staff development matters more than ever, and how a strong mission can guide better decisions for both patient experience and team culture. The conversation also dives into practical marketing insights, including social media strategy, authentic promotion, and creating experiences patients want to share. Episode Breakdown 00:00 Introduction and Guest Welcome 00:44 Kayla’s Journey Into Eyecare 03:19 Identifying Gaps in Optical Practice Training 04:30 Steve’s Eyecare Story 07:44 Why Ongoing, Structured Training Matters 11:54 Standing Out With Creative Marketing Strategies 14:21 Customer Experience, Reviews, and Retention 17:20 Engaging Patients Through Social Media 17:50 Authenticity in Practice Promotion 19:46 The Role of Mission and Vision Statements 20:41 Defining Your Passion and Practice Niche 23:45 Creating Shareable, Memorable Experiences 30:14 Leveraging Team Input for Growth 35:30 Final Thoughts and How to Connect