Скачать с ютуб Google Tag Manager Ecommerce Tracking: GA4 Event Tag & Google Ads Conversion Setup в хорошем качестве

Google Tag Manager Ecommerce Tracking: GA4 Event Tag & Google Ads Conversion Setup

Learn how to set up ecommerce tracking in Google Tag Manager (GTM) to enhance your Google Analytics 4 (GA4) and Google Ads reporting capabilities. In this video, we’ll walk you through the steps to implement GTM ecommerce tracking on your website. You’ll learn how to configure a GA4 event tag to send ecommerce data, such as viewing items, adding items to the cart, and purchases, directly to Google Analytics. Additionally, we'll guide you through setting up a Google Ads Conversion Tracking tag to send purchase details to Google Ads, helping you optimize your ad campaigns. By the end of this tutorial, you'll be able to track ecommerce actions in GA4 and track the success of your Google Ads campaigns. Let’s get started with Google Tag Manager ecommerce tracking and unlock the full potential of your GA4 and Google Ads setup! YOUR EXTRA RESOURCES: ○ GTM tutorial series –    • Google Tag Manager Tutorial Series   ○ Shopify tracking setup –    • Install Google Analytics on Shopify (...   ○ WooCommerce tracking setup –    • Google Analytics on WooCommerce – Com...   ○ Fix Squarespace ecommerce tracking –    • Fix Google Analytics 4 on Squarespace   ○ Get the pre-configured GTM ecommerce container – https://lovesdata.co/gtm-ecommerce ○ Our courses – https://www.lovesdata.com/courses JUMP TO A TOPIC: 00:00 Introduction to ecommerce tracking 00:47 Setting up ecommerce triggers 03:44 Setting up GA4 event tag for ecommerce 06:10 Previewing the data layer for ecommerce 08:38 Setting up ecommerce variables 11:08 Setting up Google Ads conversion tag for purchases 13:13 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_c...