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Net Promoter Score (NPS) surveys are a concise way to gauge customer loyalty. Unlike broader feedback surveys, NPS focuses on a single question: "On a scale of 0-10, how likely are you to recommend us?" This simple question offers a powerful indicator of overall customer satisfaction and brand advocacy. Scores of 9-10 categorize customers as "Promoters," loyal advocates likely to recommend you. Passives (7-8) are indifferent, unlikely to actively promote or criticize. Detractors (0-6) are unhappy and could potentially damage your brand through negative word-of-mouth. The NPS score itself is calculated by subtracting the percentage of Detractors from the percentage of Promoters. A positive score indicates a loyal customer base, while a negative score suggests areas needing improvement. NPS surveys are valuable for their simplicity and ease of integration into various touchpoints like emails, website pop-ups, or phone calls. While they don't delve into the "why" behind customer sentiment, they offer a clear measure of loyalty and track progress over time. By focusing on improving your NPS score, you can prioritize strategies that cultivate brand advocates and drive sustainable business growth. Timestamp: 0.00 - Introduction 0:20 Create NPS survey with template 0:44 - Identifying Promoters, Passives & Detractors 0:50 - Identifying Promoters 0.55 - Identifying Detractors 1:06 - Identifying Passives 1:23 - calculating NPS score 1.48 - Resolving issues https://www.proprofssurvey.com/blog/c... #NPSSurvey #NetPromoterScore #CustomerExperience #CustomerFeedback #Surveys #MarketResearch #customerloyalty Be sure to subscribe for more information. / @proprofs STAY TUNED: Facebook ► / proprofs Twitter ► / proprofs LinkedIn ► / proprofs