What is the Data Activation Lifecycle? Explained in 60 Seconds with RudderStack скачать в хорошем качестве

What is the Data Activation Lifecycle? Explained in 60 Seconds with RudderStack

Learn more about the Data Activation Lifecycle: https://bit.ly/data-activation-lifecycle RudderStack Free Trial: https://bit.ly/RudderStack-Sign-up Book a demo: https://bit.ly/rudderstack-book-demo The goal for every company is to activate their customer data. You want to send users the right message at the right time or personalize your app or website experience. But the challenge with a lot of those experiences is that they're limited not by the tools that are delivering them, but by the data foundation that they're built on. RudderStack helps you build the solid data foundation that you need in order to activate data. We start by helping you collect behavioral data across the entire customer journey. Every app, website, back end service. That's the comprehensive view that you need to optimize the entire customer journey. Next, we help you take that behavioral data, unify it with the other customer data in your warehouse, and solve for identity resolution, resulting in a comprehensive Customer 360 table. Once you have that complete view of the customer, we make it easy for you to get that view of the customer into the business tools that marketing product, customer success, and other teams are using to deliver powerful customer experiences. What is data activation? Learn more at: https://www.rudderstack.com/blog/what... --- About RudderStack: RudderStack, the Warehouse Native CDP, is the only customer data platform built from the ground up for data teams. We help businesses turn customer data into competitive advantage. Our warehouse-native approach enables data teams to build the CDP in their own data warehouse, maximizing their infrastructure investment, eliminating data silos, and easing compliance burdens. Engineering-driven features and a robust integration library allow data teams to create foundational efficiencies so they can focus on helping every business function drive growth. Our flexible architecture delivers ultimate optionality and enables organizations to scale with agility as their data maturity evolves. We’ve helped companies like Stripe, Hinge, Crate & Barrel and thousands of other businesses drive better outcomes using their customer data.