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In this quick website audit, we break down SeawaterPro.com from both a user experience and technical SEO perspective. This is a live, first-time review where we approach the site exactly like a new customer would. We evaluate clarity, navigation flow, technical structure, and organic performance to identify what’s working and what may be limiting growth. Here’s what we cover in this audit: • Pop-up confusion and conversion friction • Homepage clarity and messaging overload • B2B vs. consumer positioning confusion • Call-to-action clarity and user direction • Heading structure (missing H1 tags) • Technical SEO errors and security issues • Keyword ranking decline and traffic trends • Top 3 ranking loss and its impact on revenue • Font size, readability, and UX refinements • Product differentiation and buying guidance One of the biggest takeaways: users want to be told exactly what to do. If your website doesn’t clearly guide them toward “Buy Now,” “Call Now,” or “Start Here,” conversions suffer. Even strong-performing sites can increase revenue significantly by tightening up user direction and fixing backend technical issues. We also analyze keyword performance trends and highlight a noticeable decline in top-ranking positions, which directly impacts traffic and potential sales. At Collecting Heads Media, our audits uncover both surface-level UX friction and deeper SEO performance gaps that affect trust, visibility, and conversions. If you'd like a real-time audit of your website, reach out to us. 🎬 Audit by Collecting Heads Media 📌 Series: Real Client Website Audits #WebsiteAudit #SEOAudit #CollectingHeadsMedia #EcommerceSEO #TechnicalSEO #ConversionOptimization #UXDesign #DigitalMarketing #OrganicTraffic