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Third UNWTO/UNESCO World Conference on Tourism and Culture :for the Benefit of All Istanbul, Turkey, 3-5 December 2018 This session examines how cities around the world, in particular those from the UNESCO Creative Cities Network, are taking innovative approaches and using cultural and creative sectors to achieve sustainable, inclusive and balanced development through cultural tourism. How to harness creativity so to strengthen and innovate cultural tourism, and create synergy between them? How can creativity help safeguard the cultural heritage in cities, both tangible and intangible, while also constantly reinventing them? How can all stakeholders, including both tourists and local host communities and regions, benefit from cultural tourism in a sustainable way? Moderator: Ms. Denise Bax, Senior Programme Specialist, Cultural Policies and Development, Culture Sector, UNESCO Mr. Firuz B. Bağlıkaya, President of Association of Turkish Travel Agencies and Acting Chairman of the Executive Board, İstanbul Convention Bureau Mr. Satoshi Uemura, Vice Mayor of Kyoto, Japan Ms. Gillian Wilkinson McDaniel, Principal Director Culture and Creative Industries Policy Division (Acting), Ministry of Culture Gender Entertainment & Sport, Jamaica Mr. Dominique Roland, Deputy Director-General of Innovation and Digital Development, Enghien-les-Bains, France Mr. Jiao Hui, Division Chief, Chengdu Municipal Commission of Commerce, China