Melissa Blum hosts FranTastic InSights with guest Michael Mudd with Menchie's Frozen Yogurt. скачать в хорошем качестве

Melissa Blum hosts FranTastic InSights with guest Michael Mudd with Menchie's Frozen Yogurt.

Melissa Blum, Vice President of Franchise Development with FranServe, Inc., hosts FranTastic InSights with guest Michael Mudd, Partner & CEO with BrandONE representing Menchie's Frozen Yogurt. Menchie’s Frozen Yogurt is the largest self-serve frozen yogurt brand in the United States, with 300+ locations operating across 32 states. Founded in 2008, the brand successfully navigated the frozen yogurt boom, industry consolidation, and the COVID pandemic, emerging as one of the few scaled concepts still expanding in a disciplined and responsible way. Melissa is the Vice President of Franchise Expansion at FranServe, where she leverages her expertise to identify and collaborate with franchise brands that can benefit from the exposure and growth opportunities FranServe offers. She joined the organization five years ago, bringing with her a robust background in finance as well as residential and commercial real estate. Melissa’s experience in these industries has equipped her with a keen understanding of financial structures, market trends and dynamics. Her ability to analyze business potential, coupled with strong interpersonal skills, allows her to build meaningful partnerships and support franchise brands in reaching new heights.