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In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andreas Welsch, founder of Intelligence Briefing and author of The AI Leadership Handbook, to explore the tools, challenges, and real-world applications of AI for marketers and content creators. 00:00 - Intro: Meet Andreas Welsch 02:32 - Enterprise Tools vs. DIY AI Platforms 05:20 - Navigating Legal and Compliance in AI Adoption 08:43 - What Effective AI Adoption Looks Like in Teams 13:06 - Learning Curves, Prompting & Productivity Balance 16:28 - Shifting Leadership Mindsets Around AI Efficiency 20:00 - Setting a Tooling Strategy for 2025 AI Readiness 22:04 - Andreas' Top 3 AI Tools for Marketing 27:19 - Reducing the Content Creation Barrier with AI 30:09 - From Generic Output to Personalized Voice 32:45 - Avoiding the Trap of Mass-Generated Content 39:02 - AI for Idea Generation and Research Workflows 44:09 - Post-Production Efficiency and AI's "Time Gift" 49:54 - The Rise of Workflow Designers and AI Consultants 54:08 - Empowering Non-Creatives with AI Tools 58:02 - What’s Next in the AI Space: Trends to Watch 59:20 - Closing: Where to Learn More From Andreas Welsch Where to find Andreas & other links: 💼 LinkedIn: / andreasmwelsch 🎙️ What's the BUZZ? AI in Business Podcast: https://podcast.intelligence-briefing... 📖 AI Leadership Handbook, A Practical Guide to Turning Technology Hype into Business Outcomes: https://www.amazon.com/AI-Leadership-... From enterprise compliance fears to the explosion of SaaS tools, Andreas shares how marketers can bridge the gap between experimentation and execution — without losing authenticity. You’ll learn how to balance learning curves, personalize AI outputs, and build workflows that enhance (not replace) your creative thinking. BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜ Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients. ☞ COMPANY CULTURE ☜ Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours! ☞ WORK WITH US ☜ Like what you see and hear? Our digital marketing services encompass... • User Experience & Website Design • Search Engine Optimization • Data Science & Analytics • Web Development • Organic Social • Paid Search And so much more. Get in touch today, and visit our channel for our site and social links 🤘