WHAT IS BRANDING??? | EPISODE 9 | скачать в хорошем качестве

WHAT IS BRANDING??? | EPISODE 9 |

WHAT IS BRANDING??| Episode 9 | In this episode, we share our learnings from what is branding??! Through the last few weeks and month, we've been learning a lot about branding --- and exploring the question,' what separates the good brands from the all time great brands?' We share what we've learned through our journey, that at the end of the day, branding is about values and archetypes. To build a great brand, you need to hone in on one or two core values and authentically live it so that your people can discover you and be a part of your tribe. Through this learning process, we also uncovered the core value that is the purpose behind everything we do as a company. Watch this video to find out how we went about doing it! We're on a mission — to create the world's best backpack for the modern citizen. It started with a problem. We couldn't find a backpack that was stylish and fashionable while having all of the functionalities that we needed for our busy, on-the-go lives. We set out to create a backpack that exemplified the modern citizen lifestyle -- a minimalist smart backpack. We hope you enjoy this episode and our startup journey of creating a fashion-tech startup Leave us a comment, give us a shout out, tell us what you like and don't like. You're as much of a part of this journey as we are and we're looking forward to the ride. WEBSITE -- www.ismbags.com INSTAGRAM --   / ismbackpacks   FACEBOOK --   / ismbags