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Why Nobody Remembers Most Brands

Most brands don’t have a marketing problem. They have a memory problem. In this video, I break down why so many brands are technically “doing things right” but still fail to be remembered when it actually matters. This isn’t about posting less, being louder, or chasing controversy. It’s about understanding how brand memory really works, why sameness feels safe, and how consistency with a clear signal keeps you top of mind until the timing is right. If your brand feels invisible even though the work looks good on paper, this video will help you see what’s missing.